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The cost of SMS marketing can vary depending on several factors, including the service provider, the volume of messages sent, the destination country, and any additional features or services included. Here are some common pricing models for SMS marketing:

1. Pay-Per-Use: With this model, you pay a fixed rate for each message sent. The price per message may vary depending on factors such as the destination country, message length, and whether it's a standard SMS or a premium message.
   
2. Subscription Plans: Some service providers offer subscription plans where you pay a monthly or yearly fee for a certain number of messages. These plans often include a set number of messages per month and may offer discounts for higher volume usage.
   
3. Credits: Some SMS marketing platforms operate on a credit-based system, where you purchase credits upfront and use them to send messages. The cost per credit may vary depending on the provider and the volume of credits purchased.
   
4. Tiered Pricing: Tiered pricing plans offer different pricing levels based on the volume of messages sent. For example, you may pay a lower rate per message for higher volume usage or commit to a certain number of messages per month to access discounted rates.
   
5. Additional Fees: In addition to per-message or subscription fees, some providers may charge additional fees for features such as message personalization, analytics tools, or dedicated support.
   

It's essential to carefully review the pricing structure and terms of service of any SMS marketing provider to understand the costs involved fully. Be sure to consider factors such as message delivery rates, additional fees, and any limitations or restrictions on usage. By comparing pricing plans from different providers and choosing one that aligns with your budget and needs, you can effectively manage the costs of SMS marketing for your business.