03-25-2022, 12:20 AM
Berlin Digital Marketing Agency OM-STUDIO
Digital marketing channels.
Digital marketing is a huge number of points of contact with which customers interact many times a day. In order to use these channels correctly, it is important to have an idea about each of them.
To begin with, it is necessary to define the concepts. All directions are divided into those that are used only online (SEO, PPC advertising, email marketing and others), and those that are available without an Internet connection (TV marketing, radio promotion, SMS mailing, etc.).
Berlin Digital Marketing Agency OM-STUDIO https://online-marketing-studio.com/
SEO marketing.
Search engine optimization, or SEO, is technically a marketing tool, not an independent form of marketing. It is believed that modern SEO is the art and science of how to make web pages attractive to search engines.
"Art and science" in SEO is the most important thing. SEO is a science because the process requires analysis and evaluation of various factors contributing to achieving the maximum rating. Today, the most important elements to consider when optimizing a website are:
content quality;
user engagement level;
mobility;
the quantity and quality of external links.
The strategic use of these factors turns SEO into a science, and the associated unpredictability into an art.
The complexity of SEO marketing lies in the fact that Google often updates its algorithms, so it is necessary to closely monitor all site indicators and make appropriate adjustments to its strategy.
![[Image: slider2.png]](https://online-marketing-studio.com/img/slider2.png)
Digital marketing channels.
Digital marketing is a huge number of points of contact with which customers interact many times a day. In order to use these channels correctly, it is important to have an idea about each of them.
To begin with, it is necessary to define the concepts. All directions are divided into those that are used only online (SEO, PPC advertising, email marketing and others), and those that are available without an Internet connection (TV marketing, radio promotion, SMS mailing, etc.).
Berlin Digital Marketing Agency OM-STUDIO https://online-marketing-studio.com/
SEO marketing.
Search engine optimization, or SEO, is technically a marketing tool, not an independent form of marketing. It is believed that modern SEO is the art and science of how to make web pages attractive to search engines.
"Art and science" in SEO is the most important thing. SEO is a science because the process requires analysis and evaluation of various factors contributing to achieving the maximum rating. Today, the most important elements to consider when optimizing a website are:
content quality;
user engagement level;
mobility;
the quantity and quality of external links.
The strategic use of these factors turns SEO into a science, and the associated unpredictability into an art.
The complexity of SEO marketing lies in the fact that Google often updates its algorithms, so it is necessary to closely monitor all site indicators and make appropriate adjustments to its strategy.