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+--- Thread: Why is New Balance so trendy? (/showthread.php?tid=7580)
Why is New Balance so trendy? - leatherjacketmens - 06-07-2024
New Balance's rise in popularity can be attributed to a confluence of factors:
Shifting Trends:
- Dad-core and Normcore: The resurgence of "dad-style" and a focus on comfort and practicality have propelled classic New Balance models like the 574 and 990 into the spotlight.
- The "Ugly Shoe" Trend: Chunky, oversized sneakers have become a fashion statement, and New Balance's heritage designs fit perfectly into this aesthetic.
- Focus on Quality and Durability: New Balance has always prioritized high-quality materials and construction, which resonates with consumers seeking long-lasting products.
- Limited Edition Collaborations: Partnering with streetwear brands and celebrities on limited-edition releases has created hype and exclusivity around certain New Balance models.
- Focus on Heritage and Authenticity: Highlighting their rich history and focus on American manufacturing has appealed to consumers who value tradition and craftsmanship.
- Embracing Diversity: New Balance has actively promoted inclusivity in their marketing, making their brand more relatable to a wider audience.
- Wider Range of Styles: New Balance offers a broader selection of styles beyond just classic, chunky models, catering to a diverse range of preferences.
- Competitive Pricing: Compared to some high-end sneaker brands, New Balance offers a good value proposition with a balance between affordability and quality.
- Global Presence: New Balance is readily available in many countries, making them accessible to a wider range of consumers.