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Google Business Profile, formerly known as Google My Business, is a free tool that helps business owners (as well as nonprofit organizations) promote their company information on Google Search and Guides. You may communicate with your customers, display updates on your company profile, and see how customers are interacting with your Google business profile with Google Business Profile Service. Think of your Google Business Profile as your personal real estate in the Google community. When customers find themselves in a "miniature moment"—a term used to describe a moment of need—they turn to Google search to get the information they need as quickly as possible. If your company has a Google Business Profile, the prospective customer may simply locate it and get in touch with you to meet their needs.