01-20-2017, 12:26 PM
Running and lifestyle fanatics alike have flocked to both the Ultra Boost and NMD categories over the past year and a half for the comfort, sleek design,adidas superstar slip on and Primeknit and Boost technologies used throughout. Now the next evolution of running footwear is here from the three stripes in the form of the adidas Pure BOOST. Inspired by runners ‘who treat every run as a chance to explore’, the Pure BOOST sits on an 8mm Boost midsole with an updated wider forefoot for additional support when navigating turns along the beaten path, or even in the crowded sharp turns of city streets.
When it comes to streetwear fashion, the explosion of the reseller market is both a confirmation of its popularity and cultural sway,adidas superstar rize and a rebuke to the traditional modes of retail transaction. There are individuals and entire companies that try to buy up as much of a limited collection as possible in order to flip it on eBay and elsewhere for many times its original retail price.
This reseller culture is exactly what Adidas Originals and Alexander Wang were counting on and commenting on when they chose to sell their new collaboration collection out of unmarked trucks in trash bags during New York Fashion Week in September.adidas superstar womens It was called a surprise, but behind the strategy behind the launch was anything but spontaneous.
We've seen the adidas Originals by Alexander Wang collection, but now Johannes Leonardo creative director Ferdinando Verderi decided to walk us through the details of the cryptic campaign, the goals behind it, and how they pulled it off.The names and brands were blacked out, except for one of the email addresses with an Alexander Wang. On the day before Wang's show for his own new collection, someone went around and stamped the name of someone at Alexander Wang on the posters.adidas superstar mens Then, on the day of the show, just hours before the news of the Adidas collaboration went public, the Adidas Originals' logo was stamped on the posters.
When it comes to streetwear fashion, the explosion of the reseller market is both a confirmation of its popularity and cultural sway,adidas superstar rize and a rebuke to the traditional modes of retail transaction. There are individuals and entire companies that try to buy up as much of a limited collection as possible in order to flip it on eBay and elsewhere for many times its original retail price.
This reseller culture is exactly what Adidas Originals and Alexander Wang were counting on and commenting on when they chose to sell their new collaboration collection out of unmarked trucks in trash bags during New York Fashion Week in September.adidas superstar womens It was called a surprise, but behind the strategy behind the launch was anything but spontaneous.
We've seen the adidas Originals by Alexander Wang collection, but now Johannes Leonardo creative director Ferdinando Verderi decided to walk us through the details of the cryptic campaign, the goals behind it, and how they pulled it off.The names and brands were blacked out, except for one of the email addresses with an Alexander Wang. On the day before Wang's show for his own new collection, someone went around and stamped the name of someone at Alexander Wang on the posters.adidas superstar mens Then, on the day of the show, just hours before the news of the Adidas collaboration went public, the Adidas Originals' logo was stamped on the posters.