[Blake]

There are a variety of toys presenting in China’s market which can be classified broadly into electronic, mechanical, plastic and wooden toys. Traditionally the toy market was filled with medium or low-quality battery-operated gadgets, construction site, and decorative products, now it has shifted to innovative electronic toys, intelligent toys as well as upmarket plush toys and decorative cloth toys. In fact, the market becomes so wide and diversified with models, licensed toys (movie spin-offs, cartoon characters, etc), dolls, high-tech toys, educational toys, internet-compatible toys, it also creates toys for adults’ recreation and entertainment.