[Blake]

Before you start writing, it’s crucial that you know who your audience is, and what they are looking for.Instead of guessing what your audience need / want, I recommend that you make data-driven decision by doing industry research and competitor analysis.Most of the time people skim through the content before they actually decide to read it, so I always recommend breaking your article with subheadings.Anything you can do to make it easy on the user’s eyes is going to help them read your blog post (and take the action that you want them to).