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There are a number of different ways to conduct marketing research in the fashion trade. One common method is surveys, which can be used to gather information about what consumers are looking for in terms of style, price, and quality. Another popular research method is focus groups, which allow businesses to get feedback from a group of consumers in a more informal setting. No matter what methods are used, marketing research is a critical part of the fashion trade not only in fashion trade but in every industry market research is very essential even when I was starting finance dissertation topics writing company I hired professional marketers because this research can give businesses the insights they need to stay ahead of the competition.