Hey there! It's interesting to see board games being promoted on TikTok. The idea is to attract a younger audience who may have yet to consider board games. As for the type of content that works well, I've seen a lot of videos that showcase the gameplay, strategy, and funny moments during gameplay. Keeping the videos short and engaging is also important so viewers don't lose interest.
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You could also use TikTok to promote your other social media channels, like your blog or YouTube. And if you're looking to increase engagement on your TikTok videos, you can buy tiktok comments from reputable providers. This could help boost your content's visibility and encourage more people to engage with it.