3 Tips to Producing Beverages for the On-The-Go Consumer
The on-the-go consumer represents a significant segment of the beverage market. This market is often characterized by young professionals or career-driven individuals who look for convenience, value and, of course, flavor.
But while targeting the on-the-go consumer may feel like hitting a moving target, there are a number of things you can do when producing beverages to be sure that your product makes an impression on store shelves.
Establish the Focus of Your Product – When it comes to producing beverages, it’s important to outline the objectives of your product. Since time is a very important for the on-the-go consumer, allowing them to maximize it should be a pillar for your beverage. Whether it’s a drink that aims to act as a meal substitute, an energy booster, or a time-saving solution, these are the promises that should be delivered on. Don’t be tempted to hit too many birds with a single stone; stay focused on the objective at hand and develop your product accordingly.
Make Sure Your Product Looks, Feels and Tastes Young – On-the-go consumers are young (or youthfully spirited) individuals who have both the energy and the drive to stay on their feet for hours on end. Because of this, they connect with beverages that exude that lifestyle, or at least, can keep up with the fast paced schedule they’ve become accustomed to. This makes it more important to align your product with an image that looks, feels and tastes young. 
Perfect Your Single-Serving Packaging –Convenience is another important selling-point among on-the-go consumers. When producing beverages for this market, your single-serving packaging will most likely be one of your most successful SKUs. While it’s customary for brands to push high-volume packages, the on-the-go market knows they want a drink that’s easy to hold, satisfies them in a single-serving and can be consumed even when they’re up and about.